Create future focused strategies and solutions (product or marketing) that transform the business and drive competitive advantage to PepsiCo that can be implemented through merchandising, marketing or other activation. Identify and communicate meaningful marketplace trends and insightful conclusions that drive the framework of PEP priorities. Add measurable strategic value to strategic customers and to PepsiCo customer teams by developing and expanding the collective shopper understanding . Serve as a strategic advisor on shopper-based inquiries from strategic customers.
