Total beverage lead for NAB/PBC with oversight for space strat/planning for all channels (Grocery, M/C/D, C & G, WM). Lead strategy for right assortment-package and brand, location of product, section, and flow (package based, near private label). Take basic principles and apply them on account by account basis, and by channel. Identify, measure, and quantify marketplace trends and opportunities relative to space management.
