Position will have full brand responsibility, all consumer communication, brand development and line extensions for the newly created frozen category in PepsiCo foodservice, including Polar Shock, Dole Fruit Refreshers. A consumer-centric Marketer who can identify relevant consumer insights, has strong leadership and project management skills, can manage multiple agencies and effectively coach creative development, has a strong executive presence, can tactfully manage customers and sales, is comfortable with ambiguity and thrives on change within a fast-paced environment.
