Helps design and execute effective CRM campaigns across email, mobile, social and direct mail mediums utilizing databases and campaign management applications. In charge of the customer and campaign management databases which form the backbone of the company's CRM programs. Responsible for the seamless flow of leads into the customer database, ensuring the accuracy of contact information and augmenting customer characteristics; therefore increasing the volume of contactable customers and creating the ability to reach them with highly targeted and relevant messages and offers.
